Rose & Womble Realty New Homes Team

J Van Rose, President, Rose & Womble Enterprises J. Van Rose Jr., GRI, MIRM
President, Rose & Womble Enterprises & President, Rose & Womble New Homes

Van is a 1975 graduate of the Naval Academy, and has headed up Rose & Womble’s (formerly Rose & Krueth) New Homes Division since it was created in 1985, fostering the phenomenal growth of the division from representing nine builders in ten communities to its current status of over 35 builders at more than 36 communities throughout southeastern Virginia. He holds the CSM and GRI designations, and was admitted by the National Association of Home Builders as a Member of the Institute of Residential Marketing (MIRM) in 1993.

Van is actively involved in the industry. He is a charter member of the Building Marketing Society, serves on the organization’s Board of Trustees, and was named its 1991 Member of the Year. He has served as President of that organization for the past 5 years. He is a member of the Tidewater Builders Association and has served on its Board of Directors, the SMC Executive Committee, and other committees. Van has also held committee posts at the former Tidewater Association of REALTORS®.

Over the years Van has been recognized by the National Association of Home Builders for excellence. He has been selected as Region I Sales Manager of the Year at the Maxsel Awards competition on three occasions. Van is a nationally recognized New Homes sales & marketing and motivational speaker.


Dick Esleeck, Rose & Womble Enterprises Dick Esleeck
Rose & Womble Enterprises

Born and raised in Portsmouth, VA and a resident of Hampton Roads his entire life, Dick Esleeck brings over 26 years experience as an Independent Fee Appraiser serving local banks and mortgage companies. A licensed real estate agent since 1984, he has a wealth of knowledge in the industry.

Dick is a graduate of Furman University in Greenville S. C. He is very active in his community, having served as the Past President of North Suffolk Rotary Club, currently serves on the local YMCA Board and is active in his church.

Dick currently works on Land Acquisition and Development projects for Rose & Womble Enterprises.



Julia Diehl, New Homes Project Coordinator, Rose & Womble Enterprises Julia Diehl
New Homes Projects Coordinator

Before joining the company Julia owned and operated Sophisticatered, an event planning / catering company. She worked with numerous clients such as Rose & Womble, Stephen Alexander Homes, Wermers Development and numerous individuals on developing and creating unique and specialized affairs. Most recently she was a Design Associate at Residential Design Concepts where she merchandised sales centers, maintained budgets, prepared fi nancial summaries and coordinated the installation of models.

She brings her attention to detail and understanding of the importance that a Sales Center plays in the home buying experience and process to her new role. Julia will lead the coordination and planning of Grand Openings and sales centers, merchandising of sales centers, and tracking marketing jobs.

Julia graduated from Virginia Tech with a Bachelor of Science Degree in Hospitality and Tourism Management.


Carol Daniels, Marketing Services Coordinator, Rose & Womble Enterprises Carol Daniels
Marketing Services Coordinator for Rose & Womble New Homes and Enterprises

Carol has been with the Marketing Department for 15 years, holding various positions such as marketing coordinator, traffi c manager and production manager. She has worked on numerous award-winning New Homes campaigns over the years, including Riverwalk, Greystone and The Preserve.

Carol’s experience and knowledge of working in marketing enable her to maximize the impact of our clients marketing and advertising campaigns through the use of a wide range of media contacts in the business. Her knowledge of media and communication platforms help to identify the most appropriate vehicle for building awareness of a community.

In her position she helps plan and place all media buys, is the coordinator between the marketing team and graphic designers, and manages the production process of marketing jobs. She has an in-depth experience in all the “behind the scenes” details that produce a successful marketing strategy and campaign.

Carol received her Liberal Arts Degree from Hofstra University in New York.


William Oliver Jr, New Homes Graphic Designer William C. Oliver, Jr.
New Homes Graphic Designer

Before joining the company Bill served in the United States Navy as an Illustrator Draftsman, worked as a designer for PIP Printing and Kwik Kopy Printing. He has also done freelance design for various companies and charitable organizations. With 30 years experience in graphic arts, design and printing, Bill brings a wealth of knowledge to the table.

Bill is responsible for designing the creative marketing and advertising campaigns for New Homes and Rose & Womble Enterprises builder and developer clients. Bill makes sure all ad design, layout, and the production process is completed by the appropriate deadline. He produces various media pieces ranging from business cards to print ads to billboards on a daily basis. He is a skilled designer, technical problem-solver and works with the New Homes and Enterprises account teams to understand each community’s objectives and strategies.


Dianne Gordonn, New Homes Project Manager, Rose & Womble Enterprises Dianne Gordonn
New Homes Mixed Use Projects Manager

Dianne started her career in construction in Hawaii working for a military contractor responsible for coordinating efforts with all departments on more than 7,000 homes. For the past 5½ years she worked for ET Gresham Company, a local general contractor specializing in limited-use, high quality construction as Assistant Project Manager. At Gresham, Dianne directed the work of superintendents, subcontractors, vendors, and labor on various construction projects.

Dianne brings her extensive knowledge of the construction process to our team. Her role is to manage and coordinate efforts between the builder client, sales team, and management team on urban and high-rise developments, where her construction knowledge, marketing needs, and scheduled driven tasks are required to bring the project to fruition.

She ensures that the project is on track and her detailed ability to coordinate solicitations and prepared bid proposals for select source and open bid solicitations is a key in choosing options for these new developments.

Dianne holds a Liberal Arts degree from the University of Hawaii.


Ron Wildermuth, New Homes Research Consultant, Rose & Womble Enterprises Ron Wildermuth
New Homes Research Consultant

Ron brings over thirty years of experience in New Home Sales and Marketing and related fi elds to Rose & Womble New Homes. Ron has personally been involved in the sale of several hundred single family, town home and condominium residences and has won numerous awards for excellence in sales. He has also advised more than 75 builders regarding project feasibility, product design, pricing, features, and absorption potential.

His experience comes from being a Sales Manager, Residential Loan Offi cer, Executive Vice-President of a Building Company, Director of Sales and Marketing for both a local and regional builder and most recently Director of Research for a New Home Sales and Marketing company in Maryland.

Ron gathers data on competitors and analyzes their prices, sales and marketing methods and compares them to our own. By identifying potential markets and factors that may affect product demand, his research helps us plan and stay ahead of the marketplace. Ron prepares Market Research Reports of his fi ndings, illustrating data into written and graphic form for our customers.

Ron is a graduate of Michigan State University with a Degree in City and Regional Planning.


Thoman Butch Boykin, New Homes Sales Manager, Rose & Womble Enterprises Thomas "Butch" Boykin, CSP
New Homes Sales Manager

Butch is a former Site Manager, who specializes in agent training and contract review and administration. He has over fourteen years of real estate experience. Butch serves his industry on the Executive Board of the Peninsula Home Builders' Association Sales and Marketing Council.


Bob Crawford
New Homes Lot Sales Manager

Bob brings to the Rose and Womble team a track-record as an effective leader with a proven ability to create successful sales and marketing programs. Prior to his arrival in Virginia, Bob was an Associate-Broker with one of the leading real estate fi rms in the Midwest, as well as a Sales Director for Regency/Midland Homes, a Giant 400 homebuilder in the U.S.

Early in his career, he trained under Mike Ferry, one of the top real estate trainers in North America. Bob also has experience as the Sales and Marketing Director for a leadership training organization in the San Francisco Bay Area.


Susan Mageras, New Homes Sales Manager, Rose & Womble Enterprises Susan Mageras, MIRM
New Homes Sales Manager

Susan is a seasoned professional in new homes marketing efforts. She served as Vice President of Operations for a local builder for fourteen years prior to accepting the position of New Homes Sales Manager with Rose & Womble. Susan has experience in managing sales associates, establishing new communties, marketing plans and budgets.